Marketing can be a difficult road to travel. And when business resources aren't available to have internal marketing strategies developed and taken to market, hiring a marketing agency can be costly.
Whether a business hires an agency or tries to effectively run a campaign internally, there are many types of different marketing roadmaps to follow. The tactics used in a marketing campaign are derived and created from what kind of a return a company is looking for. A few examples of marketing outcomes are: brand awareness, engagement, new revenue and retention.
As mentioned earlier, this can be a costly and/or time consuming process. Depending on the lifecycle and health of a business, the budget for marketing may not be high; yet, all businesses need marketing, exposure and brand awareness.
Which brings us back to the topic of this post: How Corporate Apparel Can Increase Brand Awareness
A simple and effective way to increase brand awareness, brand image and loyalty is to use corporate apparel. Custom corporate apparel can do much more than just make employees look good.
- Custom corporate apparel can create or supplement a brand's identity.
Placing a logo on a set of jackets, t-shirts, polo's or sweaters allows companies to take their branding one step further.
For example, an industrial coffee shop can place their logo on black t-shirts to add to the experience and atmosphere of the coffee bar.
- Custom corporate apparel can increase employee moral.
Employees are proud of the work they complete. Allowing them the option to either purchase company apparel or provide apparel can lead to a happier workplace and increased productivity.
- Custom corporate apparel can increase brand and business awareness.
Brand awareness can increase exponentially through apparel. Rough estimates show the average male in North America have a minimum of 10 promotional ball caps in their closet. This helps show the value of apparel. Whether it's a shirt, jacket or hat, it can be seen all over the place. People who wear the apparel turn into walking billboard for the companies who provide it for them.
For example, a construction company can add their logo to uniform safety wear to increase employee visibility as well as the business's visibility. When cars are stopped or slowed to a crawl, passengers can spot the logo on the employee's safety gear.